You could either start your own blog or look into featuring on other businesses' blogs such as brands you stock or top salon magazines. Tammy from NAF! Salon is a columnist at Scratch magazine where she shares her salon tips and talks all things nails and business. Blogs are a great way to connect with your customers and give them advice, showing you really are an expert in your field. For example a common question in your salon might be "How can I maintain my blonde hair inbetween salon visits?", you could write a blog to include your advice and solutions to common problems. This could help win over new clients and allow others who may not be familiar with your business to interact and become a customer. Creating quality content is an effective way to grow your client base. It will help improve your Google rankings making your website and details easier to find for potential clients.
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