As you take a look at other salons you will be competing with, where can you differentiate yourself when it comes to design and innovative technology used in your salon? For example, do you have iPads that guests can use while they wait or as they check in at the salon reception desk?
“The design should be built around the guest experience,” says Robert Cromeans, Global Artistic Director, Business Director of John Paul Mitchell Systems and owner of San Diego’s renowned Robert Cromeans salon. Cromeans is said to be one of the most widely-known stylists and showman who owns six salons and holds the position of global artistic director for John Paul Mitchell Systems. “A combination of touch and tech is important, too.”
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